New Bob Marley and The Wailers video raises awareness of East Africa crisis

On Tuesday, the Bob Marley estate, Simon Fuller, and Island Records founder Chris Blackwell globally released a new video for Bob Marley & The Wailers’ 1973 song “High Tide Or Low Tide.” 

The video documents the East Africa Crisis that is affecting more than 9 million people dying of starvation.

Edited by Kevin Macdonald, director of “Last King of Scotland” and the forthcoming “Marley” documentary, the “High Tide Or Low Tide” video includes recent footage of expressionless mothers caring for their children, oblivious toddlers playing amidst skeletons of wildlife, and numerous frail, sick babies.

In one of the more poignant images, a mother draws a bucket from a well only to find it filled with dirt and not one drop of water.

It’s fitting that this song from Bob Marley & The Wailers’ debut album would be selected to help raise awareness of the tragedy.

The “High Tide Or Low Tide” lyrics still provoke chills nearly 40 years after the song’s debut. Marley, a late icon, who used his music to encourage social change, sings about one of his mother’s prayers.

“A child is born in this world, he needs protection,” Marley sings, quoting his mother. During the song’s chorus, he pledges unconditional friendship: “In high seas or-a low seas, I’m gonna be your friend.”

 Partnering with Save The Children, the Marleys, Fuller, and Blackwell are hoping to make an impact. Universal Music Global has agreed to donate all profits from the video.

The Marley family wrote a letter asking the public to support the effort:

To Friends,

We are reaching out to you today to ask a favor. We believe that you can help us stop children dying [in] the most devastating food crisis happening today inEast Africa.

Not one child should be denied food nor water. Not one child should suffer from the conflict caused by grown men. Over three million woman and children are suffering. They are innocent. They are not political. They are starving. Bob Marley, then and now, stands for anAfricaunited, for one love, for the protection of children worldwide. Please join us as we, along with Save The Children, stand up together as friends to put a stop to this needless waste of life, to feed our children and to save their lives.

We are asking you to please post our video message to your FaceBook/social media page. This generous act will help us reach through your friends and ours over two hundred million people worldwide.

One love,

The Marley family

http://www.imgonnabeyourfriend.org/

More than 150 of the world’s biggest stars have joined the cause and are encouraging their fans to watch the video and donate.

Below is a list of the celebrity supporters: 

Eminem
Jay-Z
Lady Gaga
The Rolling Stones
Robert Plant
Kanye West
Rihanna
Coldplay
Shakira
Beyoncé
Justin Bieber
Sting
Cristiano Ronaldo
David Beckham
Brian May
Victoria Beckham
Jennifer Lopez
Carrie Underwood”
Gwen Stefani and No Doubt
Ryan Seacrest
Lewis Hamilton
Elton John
Andy Murray
Enrique Iglesias
Scotty McCreery
Annie Lennox
Queen
Emma Bunton
Lauren Alaina
Jamie Murray
Britney Spears
Bruno Mars
Madonna
Muse
Muhammed Ali
U2
AC Milan
Charlize Theron
Conan O’Brien
AT&T

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