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Giileh sings at a banquet honoring President Koroma as musicians’ assoc garners momentum in UK

Giileh sings at a banquet honoring President Koroma as musicians’ assoc garners momentum in UK

Sierra Leone Association of Artists and Musicians’ (SLAAM) founder, Giileh Scholz was recently in the UK meeting with fellow Sierra Leonean artists to foster collaboration amongst themselves and their counterparts in the USA and Sierra Leone.  SLAAM is a platform for Sierra Leonean artists and musicians to leverage their efforts to advance the recognition of their skills and talents in the extremely competitive global entertainment industry.  (Photo: H.E. Ernest B. Koroma & SLAAM founder, Giileh Scholz)

A dinner held in honor of Giileh and another popular Sierra Leonean singer Chema B at the Nivla Restaurant in London on Friday, November 4, turned out to be the ideal event for the founder to get to meet a cross section of both gospel and secular Sierra Leone musicians residing in the UK, including some of the original members of Sierra Leone’s legendary music group Afro National.  The dinner event which evolved into an exploratory meeting for a SLAAM UK chapter was quite an encouraging sign for the new organization which is garnering momentum in both Sierra Leone and the USA.  As an added boost for SLAAM, Giileh had an opportunity to talk about the organization’s mission to the President of Sierra Leone, H.E.  Ernest Koroma the following day when she performed at a banquet inLondon, held in his honor. 

In concert with the organization’s desire to reach as many Sierra Leonean artists as possible, SLAAM will utilize various media outlets in the UK to spread its message. For instance the founder highlighted SLAAM efforts during her television interview on Faith TV Sky Channel 593, “Praise Talk Show.” In addition Sierra Leoneans in the UK will probably learn more about SLAAM through Giileh’s upcoming interview with two leading UK magazines, Diaspora Focus and Salone Style.  In promoting SLAAM activities the singer was also able to honor requests to appear as a guest artist performer at two leading churches inLondon, the Tower Christian Centre and Christ Overcomers Church. 

While SLAAM’s progress to date in attracting members is quite impressive, it is embarking on a goal that has proved elusive to others in the past, leading some to believe that it cannot be done. Giileh explained that in the upcoming new year the board of Directors would be announced with persons ranging from all industries of the Sierra Leone entertainment world. In a recent interview with DJ Med on SLMTV radio, a listener asked Giileh what makes SLAAM unique and why she feels her attempt will succeed when all others before her have failed. Her answer was simple and honest, “belief, commitment and dedication to making it work.” The driving principle behind SLAAM momentum was revealed a few months earlier during a conversation she had with a radio station host in Kansas USA, when she indicated that “the trend in the entertainment industry is nothing but a mirror of the general world trend towards globalization. This global trend indicates that winners in the future will probably come from champions of co-operations rather than from champions of competition.” In short Sierra Leonean artists are now coming to the realization that for any noteworthy individual success on a massive scale, they need a collaborative support system like SLAAM, to guide them along.

There is an excellent maxim in business that success in an organization does not come from the bottom, but rather filters down from the top. With SLAAM having at its helm a leader experiencing an up trending and explosive career growth, a leader who will be appearing shortly on a TV show watched by millions of American viewers, BET’s Bobby Jones Gospel, the chances for SLAAM’s success does look very encouraging.  As nothing succeeds like success itself, even if you harbor doubts, based on the organization’s progress so far, you will just have to say, – so far so good!.

Monica Hebron, Shenge Recoords, A division of Shenge Consulting

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