Hummel International CEO to visit Sierra Leone
Christian Stadil (photo), the Chief Executive Officer of Hummel, the world’s sixth largest sporting brand, will jet into Freetown on Sunday 30th October 2011 to pay a visit to follow up on the tremendous progress Hummel has made so far in the country since its formation in 2002. Hummel will also implement a new project in the country called ‘Company Karma’ and introduce the new Hummel projects for the 2012 Campaign.
According to reports the CEO will jet in with a famous Danish sports journalist and a filmmaker to evaluate the progress Hummel has made nationwide, especially with the national football team, Leone Stars, Sheffield United, and Sierra LeoneFootball.com as they are the key Sponsors.
Stadil’s visit is a very turgid one as he will start his week-long visit with a courtesy call to the President Ernest Bai Koroma, Vice President Samuel Sam Sumana, and the Minister of Youth and Sports, before meeting the heads of the 19 sporting disciplines in the country. He will also meet with the media, Sierra Leone Football Association, and members of the Sports Council, said Fred Claye, Hummel Country Director in Sierra Leone.
Speaking to Sierra Express Media Fred Claye said, “Christian Stadil has identified Sierra Leone as the country to host the Company Karma Projects which is a project that will see Sierra Leone benefiting from a well structured and modernized soccer school.” Citing that, “This will help to boost the country with more soccer players who will be well educated and who will know that soccer is their career. Noting that the entire process to implement Company Karma in Hummel is therefore not only about plain Corporate Social Responsibility, it is about a clear Hummel brand voice which differentiates Hummel from other competitors (Nike and Adidas) by using the unique powers sports have to unite people across conflict, politics and religions.
In an email Christian Stadil said, “Sierra Leone is very important in this process, but we need to do more and really send a clear message that sports can unite people and enable them to realise their dreams.”
Organized friendly matches will climax the CEO’s visit to Sierra Leone.
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