AFRICELL Signs 6 Artists As Brand Ambassadors
Sierra Leone’s leading mobile operator, Africell, on Friday 14th September 2018, officially signed 6 artists as its newest Brand Ambassadors at a Press Conference held at its headquarters at Wilberforce in Freetown.
Welcoming guests to the ceremony, Abdulai Jalloh, popularly known as ‘Chief Koblo’, who chaired the meeting, said that over the past 14 years Africell has carried out its mandate to provide affordable and reliable network service to Sierra Leoneans and has extended its Corporate Social Responsibility to embrace all facets of society. It has signed several contracts with various people in the entertainment industry as Brand Ambassadors.
The likes of Zainab Sherriff (ZedZee), Emmerson Bockarie, King Boss LA and others are examples of artists with whom the company had arrangements.
Jalloh then introduced the artists and an official of Africell, Joe Abass Bangura (Chief Corporate Officer) who were on the high table, namely: Problem M (PM), Milton Koker commonly known as ‘Colabo’ (President of All Stars organisation), Empress P (the fastest female rapper), Wahid of ‘Artist for peace’, C – Bolt and Africell’s Chief Corporate Officer, with the exception of one; Mackie Scott, alias ‘Lady Mackie’ who was unavoidably absent. These, he maintained, are the company’s newest Brand Ambassadors.
Africell, he added will continue to engage more artists and others in the entertainment industry as its Brand Ambassadors and will contribute to their promotion.
Joe Abass Bangura, Chief Corporate Officer of Africell, also extended to the new Brand Ambassadors, a warm welcome into the Africell family. He assured all present that the company since its inception has been committed to empowering Sierra Leoneans and have done so through its many promotions in various areas including sports, education, infrastructure, entertainment etc.
He explained that after the war Africell picked up the National Football team, ‘Leone Stars’ from its demoralised and dysfunctional state and in collaboration with the Government, has been able to bring it to its present state.
Africell, he stressed, has been the leader in many aspects and will continue to work with the respective authorities and Sierra Leoneans for the growth of the country. He also named the artists chosen as the New Brand Ambassadors; giving them opportunity to make short statements.
Milton Koker, alias ‘Colabo’ (President of All Star Association), explaining how he got the nick name, said that he has been pushing behind the scenes for the progress of the entertainment industry and has brought others on board resulting in the formation of the All Star Organisation of Sierra Leonean artists.
This action earned him the name of Collaborator, later shortened to ‘Colabo’. Thus Colabo means bringing together. Joe Abass Bangura then interjected, saying that the name Colabo is synonymous to the first slogan of the Africell Company, which is, ‘bringing people closer’.
Colabo expressed appreciation to the company for recognising their role in society and engaging them as its Brand Ambassadors, also for its efforts in developing the industry. As artists, their role now will be to sweeten the soup that is already in progress and encouraged their numerous fans across the country and outside, to use Africell Sim cards, as it is the cheapest and most reliable network in the country. He praised the mobile company for copying the good example of Nigeria, where artists are made Brand Ambassadors to promote the industry as well as the Network Operator.
On her own part, Philki Kamara, alias ‘Empress Pee’ (the fastest rapper in the country’s music industry), said that her aim is to empower women and by being part of Africell’s choice for Brand Ambassador, she has brought women closer to her goal. She praised the company for the love shown to embrace the industry. She is desirous of more involvement of other female artists in the Africell family in the near future.
C – Bolt, maintained that his song ‘Do de tin wae wi get for do for make de contri go befoe’ is a manifestation of his desire to see Sierra Leone grow and unity prevail. It is only by working together, he said, that progress is made, a view supported by Abass Bangura.
The signing ceremony between the 6 Artists and Africell climaxed the occasion
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