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Irie Jam Media Group host 2012 fashion rave in New York

Irie Jam Media Group host 2012 fashion rave in New York

Irie Jam Media Group does know how to throw down a fashion rave.  Despite floods of atypical torrential rains which soaked New Yorkers non-stop all day Sunday, hundreds of Jamaicans and New York Caribbean community defied the stormy weather to experience the 5th annual Irie Fashion Rave at LQ – a high end entertainment venue located at 511 Lexington Avenue in the midtown section of Manhattan in New York City.

This year’s Fashion Rave is a “special tribute to 50 years in fashion in honor of Jamaica and Trinidad’s 50th Independence,” according to organizers.

Hair stylist finalists

About 36 Jamaican models comprising of two dozen female and a dozen male models including two of Jamaican international models Carla Campbell and Oraine wore designs created by designers John Pierre, Carlos Williams Designer, Original Stush, Riddim Driven Clothing and other local Jamaican designers.

Cultural Caribbean performances, food and music permeated the ambience inside LQ throughout Sunday evening.

Two Lifetime Achievement Awards were awarded to veteran reggae radio broadcaster and Sirius Satellite radio Program Director and radio host Pat Mackay for pioneering reggae music and culture in New York.  Mackay is credited to have paved the way for many reggae disc jockeys currently on mainstream radio today in New York and beyond.

Robert Livingston an entertainment icon who organizers say as CEO of Big Yard/Sickron Entertainment, he is one of the most successful managers/producers of Jamaican music,  whose artist SHAGGY under his management sold more than 20 million records is recipient  of the other Lifetime Achievement award .

Livingston is said to have launched his entertainment career between 1976 1nd 1977, Livingston’s claim to fame is he is said to have mastered the art and science of entertainment business management from marketing to promotion to right down to touring.

Meanwhile, some Fashion Rave attendees say they were very pleased with the hosting capapabilities of DJ Roy – one of the most popular Caribbean radio personalities for more than 15 years; a co-founding member of New York City’s award-winning sound, Road International and hostess Miss Kitty, the Fluffy Diva a popular Jamaican entertainment journalist  who flew out of Kingston to host Sunday’s event.

Tony ER Guru Turner

“This year Irie Fashion Rave also awarded Reggae Soldier Awards to both the late Joel Chin the 16th grandson of VP Records Founder Vincent Chin and nephew of VP Records owners Chris and Randy Chin and to  Dwight Arrington Myers better known as Heavy D, who many people do not know is originally from Mandeville, Jamaica,” Tony ER Guru Turner a publicist for Irie  Fashion Rave  2012 and co-publisher of images Newsletter published in New York , told African New Dawn Radio listeners during a live phone interview from LQ aired Sunday on WRSU, 88.7 7M at Rutgers University in New Brunswick, New Jersey.

Sunday’s Fashion Rave also featured live performances by Singing Melody and Special guest appearances by models for Bikini Under The Bridge.  Local and international Caribbean press and media outlet weere in full force providing coverage.

By Dennis Kabatto  

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