The type of lead to use can suggest itself to you fairly quickly. A big, important story sells itself. There’s no need to be clever to be interesting.

Just give the straight facts and stick to it: “America is declaring war on France,” just that, right off the top.

Again, writing lead can be difficult job for journalists, it can take as long as writing the rest of the script.

If you come up with a good lead, the effort is worth it.

Yes, learning how to write good lead should be second nature of TV journalists.

If the lead doesn’t hold the viewer, the rest of the script might not be heard, so true.

I hold to the fact that this class has gained a lot from topics dealt with since the introduction of ‘Journalists Meet?’ I ask this question because much is not seen from whom, who professed to be senior TV journalist.

Allow me explain this to all of you in this class that a complicated story can be approached in one of two ways.

You can begin with a headline lead, stating the most important fact, and then just list the facts in order, allowing the viewer to interpret the significance. For instance:

“The President has resigned”

He admits he was having an affair with his secretary.

Earlier today, the first Lady announced she will seek a divorce.

The President then met with his advisors.

He held a news conference an hour later and told the country he has decided to leave office.”

The type of lead to use can suggest itself to you fairly quickly.  A big, important story sells itself. There’s no need to be clever to be interesting.

Just give the straight facts and stick to it: “America is declaring war on France,” just that, right off the top.

Again, writing lead can be difficult job for journalists, it can take as long as writing the rest of the script.

If you come up with a good lead, the effort is worth it.

Yes, learning how to write good lead should be second nature of TV journalists.

If the lead doesn’t hold the viewer, the rest of the script might not be heard, so true.

I hold to the fact that this class has gained a lot from topics dealt with since the introduction of ‘Journalists Meet?’ I ask this question because much is not seen from whom, who professed to be senior TV journalist.

Allow me explain this to all of you in this class that a complicated story can be approached in one of two ways.

You can begin with a headline lead, stating the most important fact, and then just list the facts in order, allowing the viewer to interpret the significance. For instance:

 

“The President has resigned”

 

He admits he was having an affair with his secretary.

Earlier today, the first Lady announced she will seek a divorce.

The President then met with his advisors.

He held a news conference an hour later and told the country he has decided to leave office.”

 

See you in our next class.

Stay with Sierra Express Media, for your trusted place in news!

See you in our next class.

Stay with Sierra Express Media, for your trusted place in news!