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IMC certifies Airtel Sierra Leone

IMC certifies Airtel Sierra Leone

Airtel Sierra Leone on the 25th February 2011 were worthy recipients of a certificate by the Independent Media Commission for their support to the commission and for their relentless sponsorship of the commission’s awards ceremony since its inception in 2005. Mr. Kelvin E Kellie, airtel’s Head of Corporate Communications was in acceptance of the certificate on behalf of company.  (Photo: NATCOM’s Siray Timbo handing certificate to airtel’s Kelvin Kellie)

The Independent Media Commission (IMC) established in 2000 by an Act of Parliament as the regulatory body for media institutions in Sierra Lone organized the Sixth National Annual IMC Media Awards ceremony for excellence in reporting.

The IMC National Media Awards scheme was introduced in 2005 to promote excellence in journalistic reporting in Sierra Leone. Since its inception in 2005, Airtel SL (then Zain) had graciously accepted to fund this ceremony as sole sponsor because it recognized the excellent contribution of the 4th estate to the development of this country. Unlike previous years, this year’s was different. According to airtel’s Head of Corporate Affairs & Communications, ‘airtel decided to open up the  sponsorship of the then Zain IMC awards, allowing other sponsors to come onboard for the simple fact that we at airtel recognize an all inclusive support to our 4th estate which has a direct correlation to national development’.

The objective of this routine Awards is to raise the level of efficiency and professionalism of journalists in the practice of their profession. The target beneficiaries are journalists in the print and electronic media as well as freelance columnists.

It was a joyous moment at the Lagoonda Entertainment Complex on Friday as journalists received awards from the Independent Media Commission (IMC) for their outstanding performance over the past one year in reporting accurately and helping promote democracy and good governance in the country.

The Ceremony was witnessed by a host of dignitaries and journalists including the Executive Representative of the United Nations Secretary General, Michael Schulenberg, Minister of State in the Office of the Vice President, Dr. Komba Kono, Chairman of the National Telecommunications Commission (NATCOM), Siray Timbo  and airtel’s Kelvin Kellie.

IMC Chairperson, Mrs. Bernadette Cole, said a total of 118 entries were received by her commission with 75 contestants, adding that the amount of entries received from journalists this year was commendable.

“The media can stimulate the emergence of a public that is conscious of, and more knowledgeable concerning, peace building and development issues in Sierra Leone and the IMC Media Awards is one of a number of ways in which airtel is supporting the media to achieve its potential.  I am pleased that airtel is actively involved in processes of national development”, continued Mr. Kelvin Kellie.

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