Pick your fortune in Africell
Africell is a mobile telecommunications company serving Sierra Leone and The Gambia. It is a subsidiary of the Lebanese telecommunications company Lintel Holding. Africell has over 800,000 subscribers in the Gambia and over 1, 000,000 in Sierra Leone. The company is the Leading GSM Operator in the Gambia and Sierra Leone with more than 70% of the GSM market Share.
Africell has a prominent advertising and promotional presence in the country and contributes significantly in sports and youth development, and health and education as a fulfillment of its corporate social responsibility in Sierra Leone. The company strongly believes in reward subscribers for their loyalty in making the company the leading operators in Sierra Leone.
As a tradition, Africell has not relented in organizing Christmas promotions that attract the wider public. The ‘Africell pick your fortune Christmas promotion’ was launched on 2nd December 2010 in a bid to showcase the company’s commitment in providing reliable and affordable communication service to the deserving public.
The main objective of the promotion is to provide Africell subscribers with another high quality TV and Radio show that will not only entertain, but also give them the opportunity to win a life changing prize that are second to none.
This is a daily TV/Radio promotion is held at the SLBC studios that will run unto January 1st, 2011. A good number of subscribers have won attractive prices ranging from cash, units, flat screen plasma TV, tape recorder, fridge, mobile phones, and above the wonder Christmas tree is awaiting a winner of twenty million Leones.
Subscribers are required to send a blank SMS from their Africell lines to the short code 777. The more blank messages sent a subscriber will get more chances. During the daily live electronic draws on TV and major radio stations across the country, subscribers’ numbers are drawn electronically and called to choose a number amongst 20 boxes that are carried by 20 ladies. The boxes will either award prize money, units, a chance to spin the electronic wheel of fortune or the Xmas tree that contain twenty million Leones. On the Xmas tree, there are thirty labeled balls hanging on the tree and the Guest of Honour will secretly place the twenty million Leones in one of the balls.
By Fadda Bakish
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