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Beauty pagent helps young women showcase culture and talent

Beauty pagent helps young women showcase culture and talent

Presenting the Beauty Queen to the Head of State, the Event Manager of Madam Yoko Entertainment who’s also the Head of Communications of London Mining Company, Josephine Saidu said the Miss Sierra Leone Pageant was launched in 2007 in Freetown. Ms Saidu noted that the vision of the founder, Ansumana Sida Mansaray is to help young women showcase their culture and talents to enable them realize their true potentials. The Pageant she went on has set a platform to help build confidence in young women and help them believe in themselves.  (Photo:  Neyorlyn Melrose Williams, Miss Sierra Leone 2010)

Ms Saidu stated that the name Madam Yoko is in memory of a woman of culture and tradition. “The late Madam Yoko was a brilliant and ambitious woman, leader of the Sandy Society in Moyamba who was able to muster significant power not only amongst women, but her community as a whole”.

The Event manager reiterated that as the only recognized and authorized franchise holder of the Miss World Pageant, the group has successfully filed in beauty queens to represent the country at the Miss World Pageant, and last year’s representation was a clear manifestation that Sierra Leone has the potential of winning the Miss World Title.

Ms Saidu highlighted last year’s success at the Miss World Contest where our representative Mariatu Kargbo (originally from Port Loko) made history by winning two of the five categories at the same time which had never happened since the inception of the competition. Mariatu she went won both the “Miss World Talent” and “Miss World Fashion” and this, we believe, can be improved upon until the crown sails to Africa, to be specific to our beloved mother land Sierra Leone.

Ms Saidu assured the president of the group’s commitment to bring the crown  to Sierra Leone and there is no doubt that this year’s representative who was crowned winner on the 30th July 2010 s 19 year old Neyorlyn Melrose Williams will follow the footprint left by her predecessor.

Addressing his audience the President Dr Ernest Bai Koroma stated that the impact that this representation marks is as important as the role of our ambassadors in foreign missions. “You are going out there to represent all of us, and I enjoin you to ensure that we are adequately represented. We are all proud of you, and I believe you will make us proud in China.”

The Head of State thanked Mammy Yoko Entertainment Group, the organizers of the Miss Sierra Leone pageant, for taking the initiative, especially when the bulk of its membership is drawn from the Diaspora: “I hope other Sierra Leoneans will follow your example and come to the country and find a role to play in national development. This venture of finding young beautiful ladies can only be good in representing our country internationally. She will be our ambassador, and people will know there is a country called Sierra Leone and know some history about our country as your group has the name of a great Sierra Leonean woman called Madam Yoko.”

In her remarks, Miss Sierra Leone first congratulated President Koroma on his third anniversary in office before thanking him for the privilege of seeing and giving her his blessings. She said it’s a great honour to represent her country as she intends to make a mark internationally by utilizing the opportunity to showcase Sierra Leone to the outside world.

Josephine Saidu, Freetown

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