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Africell presents prizes to Ramadan promo winners

Africell presents prizes to Ramadan promo winners

Winners in the ongoing Africell ‘Find the Hidden Treasure’ Ramadan Promotion were presented with their cash, material and consolation prizes at the company’s 1 Pivot Street, Wilberforce Headquarters. A total of sixty-seven winners were rewarded for their loyalty by Africell on Wednesday 25th August 2010. The company has however increased the star prize in the ‘Cave’ from Le20m to Le40m. This is because nobody has been fortunate to win the previous Le20m last week. According to Africell’s Media Relations Supervisor, Tom Terry Coker, the company will make another increase to Le60m if nobody wins the Le40m that is currently in the Treasure Cave.

As one of Sierra Leone’s number one GSM operators, Africell Lintel (SL) Limited continues to make development strides in the country’s history. In spite of the fact that they were awarded as the best GSM Company by the organization, All Works of Life (AWOL), the company has positioned itself in developing Sierra Leone.

After extending ‘Zakat’ (Alms giving) to the Muslim community in Port Loko, a similar donation was made on Wednesday 25th August 2010 in Moyamba by Africell’s Head of Research and Intelligence Unit, Abdul Sannoh.

The recently launched ‘find the hidden treasure’ in the Holy month of Ramadan is receiving much interest from the public. This valued promotion is held at the Sierra Leone Broadcasting Corporation Television on a daily basis while other major radio stations are also linked so that it gains the wider listening public. Subscribers are requested to send a blank Short Message Service (SMS) for just 8units to 777 and they will automatically stand a chance to win up to Le.40,000,000 (forty million Leones). The draws are held daily live at the SLBC TV from 8:10pm to 8:55pm.

Dressed in a very unique costume that resembles that of the Arabs in Afghanistan, Africell head of Events and Sponsorships, Arthur Bockarie Kallon said the more SMS sent will give more chances to a subscriber. The SLBC Studio two is dressed in a unique way by Africell; wherein forty baskets are placed in shelves containing list of prizes for lucky subscribers, including Le400,000, Le200,000, 400 units recharge card, a chance to spin the wheel of fortune that will give lucky subscribers to win either a brand new television, generator, fridge, 600 units, 400 units or 200units. Subscribers who are fortunate to choose to enter the seseme are asked to command the opening of the seseme with the code ‘open seseme’. As soon as the seseme is opened the winner is then requested to choose a number of a mug in the seseme. One of the thirty mugs in seseme contains the star prize of Le40,000,000 that is placed in by a Guest of Honour. Princess Nancy L. Joseph who happens to be the Head of Marketing revealed that corporate subscribers are not exempted from the promotion.

The company recently launched two Ramadan offers which include Prayer Time and Holy Quran Recitation. Subscribers who want to access the Quranic recitation should dial 7100 and listen to the instructions, select any one amongst the 114 ‘Surahs’ in the Holy Quran.  Those who want to access the Prayer Times should send a blank SMS to 7120. SMS in the two offers cost 10units. At the end of the Ramadan the company will hold a raffle draw for two lucky winners who will get a full Hajj package including travel and accommodation in the Holy Land of Mecca.

By Fadda Bakish

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