Jamboree Consult Launches www.nasserayoub.net

Jamboree Consult, the Public Relations unit of SaloneJamboree, has launched a state of the art website for award winning artist Nasser Ayoub (in photo).

The site is part of moves to rebrand the ‘Tranga Hase Bobor’ to reach higher heights.

Founder and CEO of Sierra Leone’s foremost arts and entertainment newspaper, SaloneJamboree, Murtala Mohammed Kamara, recalled that in May, 2009, SaloneJamboree online was officially launched to give voice to the Arts. He said the initiative was borne out of a passion to provide authentic and credible information on the entertainment industry and thereby creating a voice.

Kamara said the website became very popular both in and outside Sierra Leone for promoting the emerging industry. He added that they decided to start the print version of SaloneJamboree, and said that despite the challenges the publication has been doing well.

However, Kamara said: “Over the years we have come to realize that a lot of our artists are lacking in the area of public relations in terms of promoting their image and enhancing the quality of their works. This, we further realised, has been one of the major obstacles to achieving the desired breakthrough for all sectors under the entertainment industry.

New areas, such as films, fashion and stand-up comedy, have emerged and we see the challenge ahead in terms of sustenance.”

Kamara added: “in this vein, we decided to launch a PR consultancy unit, called Jamboree Consult, to help our artists to professionally manage their public image as well as packaging their products and services well.”

He went on to say www.nasserayoub.net will be managed and updated regularly by Jamboree Consult.”

Kamara said fans of Nasser Ayoub can now watch his music videos online, download wallpapers of his, read his updated biography, tour dates and comment on his guestbook.

He said the site which is almost complete also has a blog facility and a page will soon be added where people will be able to book the ‘Tranga Hase Bobor’ star for a music concert.

Ayoub himself commented that image plays an important role for an artist.

“What people see is what they get,” he said. He added that this is the trend for artists around the world.

Ayoub further said talents is not everything in this industry and called on other Sierra Leonean artists to follow his footsteps. He thanked Jamboree Consult for the initiative in helping to manage the image of artists and promised to continue a good working relationship.

Ayoub sought to encourage other artists to take advantage of this offer and reach out to Jamboree Consult.

The Jamboree Consult CEO said they will soon launch the unit officially alongside other platforms to promote artists. He said a new website: www.jamboreeextra.com is already up and running. He said the website which currently stream SLBC TV to the world will also launch its internet radio, Jamboree Radio, which is currently on test transmission.

He encourages other individuals and institutions to support these initiatives for the general good of the untapped arts and entertainment industry.

Salone Jamboree

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