Victory calls halt to brand piracy
One of the brewing product manufacturing companies in Sierra Leone, Victory Enterprise, situated at Willington Estate, east of the capital Freetown made its brand piracy plea to reporter Donstance Koroma over the weekend.
The companies Public Relations Officer, Dan King began by cataloging some of their worse experiences with pirate products which he says are standing on their patent’s image.
Dan King, said, all of their products brands including: Bomba Gins, Super Power Gins, Bitter Kola Energizers and the others are their registered patents.
The PR picks these brand specimens to tell that their pirated kinds are similar but does not have their Victory brand patents.
He beats off efforts of the pirates to state that they have made improvement in the products brands which make them distinct from the pirated ones. He said those customers who are looking for premium quality drinks should always go for their brand label with the mark of victory in their drinking campaign.
Dan King said they have made good effort in the past to weed out counterfeit products in the market that are brandishing their image, but said it has been a herculean task that requires the help of the police, the Ministry of Health and Sanitation, the Sierra Leone Standards Bureau, and the Consumer Protection Agency to especially check on the contents mixture levels of some of these counterfeit products.
Dan King cried for the government authorities to put punitive measures in place against pirate products in the country as they are really interfering into their product appeals sales forecast. “They have the invisible tendency and have always evaded taxes which are losses though to the economy and revenue generation strides of the country”, notes Dan King.
“The fight against piracy should not be reduced to a dead horse situation”, he says.
The PRO displayed the two product comparative analyses and said pirate products always look the same, but one can only note the difference by their taste.
He called on the Ministry of Trade and Industry as well to step up a tracking mechanism that would frown at those sub-piracy manufacturing industries in the country by publishing a comprehensive list of registered companies for the attention of the public. He said the Ministry of Trade and Industries, working with the appropriate authorities, should begin to bring to book those unlicensed products circulating the market to nip their chestnuts in the bud.
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