Africell take the lead in Valentine Promotion
Sierra Leone’s leading GSM operator, Africell Limited has created another landmark in the national GSM communication market with the most cherished valentine radio and TV promotion. Since the inception of the promotion, lucky subscribers have taken away fantastic prizes after sending a blank SMS to 777 and calling 778 for couples, costing 8 units per SMS.
The first presentation of prizes was held at the Company’s 1 Pivot Street, Wilberforce Head office on Friday 4th February 2011. Presentation of prizes for the draws held on 1st and Second February 2011 was done be the company’s Corporate Affairs Manager, Joe Abass Bangura (in photo).
The promotion which is divided in to three segments, namely, Cards of Hearts, Hearts of Millions and Studio Couples, has attracted the wider public. There are twenty boxes carried by twenty beautiful ladies, five of which contain cards of hearts, five contains heart of millions, six contain other prizes and four contain recharge units.
As at Wednesday 2nd February, two couples have won two million Leones, six winners took home a total of one million, six hundred thousand Leones in the Cards of Hearts, and four winners received eight hundred thousand Leones in the Heart of millions segment. Also, five lucky winners received a total of seventy thousand units, while in other prizes four winners will benefit from a dinner for two and two other winners received a mobile phone and a romantic perfume respectively.
Giving a detailed narration about the draw, Mr. Joe Abass Bangura revealed that in the in the ‘Cards of Hearts’, a subscriber needs to pick one of the twenty boxes that has an option and he or she will have up to thirteen cards displayed. “These cards are numbered from one 1 to 10 plus three extra cards; one of the cards has the Africell Heart, another with the heartbreaker and the final one with the prize card,” he said, and added that the lucky subscriber automatically wins Le200, 000 as he or she starts and he or she would be asked to guess whether or not the other card is less than or greater than the number 5. He said the subscriber’s amount will increase with Le200, 000 more if he makes a good guess. Mr. Bangura noted that when a subscriber flips the Africell Heart card, he or she will continue and will instantly earn Le400, 000.
The Corporate Affairs Manager further informed his audience that in the ‘Hearts of Million’ a subscriber who chooses a box with the options, it will get them interact in the section containing the five balloons. One of the balloons, he said contain three million Leones cash, while the four has consolation prizes two hundred thousand Leones each. “In the prizes section, there are six boxes of prizes that include three for male ant three for female. In the male category, the prizes are perfume, phone and dinner for two; while in the female category the prizes are coupon for saloon, perfume and dinner for two.
Mr. Bangura informed his audience that there is a different game for couples in the studio on different themes.
He encouraged subscribers to continue to send blank SMS to 777 or 778 for just 8units. The draws which are held from 7pm to 8pm throughout the week excluding Thursdays and Sundays will end on 28th February 2011.
By Fadda Bakish
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