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SWASAL pays a courtesy call on Tourism Minister

SWASAL pays a courtesy call on Tourism Minister

In a drive to promote Sierra Leone’s tourism through sports, the Sports Writers Association of Sierra Leone (SWASAL) last Friday paid a courtesy call to the Minister of Tourism and Culture, Mrs. Memunatu Pratt to discuss ways both parties will work in promoting the country’s tourism.  (Photo: All Smiles – Tourism Minister and her Permanent Secretary pose with SWASAL executive )

Introducing the SWASAL executive to the Minister, Secretary General of SWASAL, Sahr Morris Jr. said sports and tourism are playing the major socio-economic role in the world adding that it is something that is appreciated in most civilized societies and increasingly recognized by governments.

He said: “Sports and Tourism are two identical twins which are why there is now sports tourism industry which is flourishing at a rapid pace that now represents a value of over the U.S $1 trillion in the global travel and tourism industry.”

The SWASAL President, Frank Magnus Ernest Cole said their visit to the Minister was by no mistake, adding that they are ready to work with the Minister and her ministry to ensure the country does have a vibrant sports tourism industry.

He said: “We are pleased to have such a reception from you and looked at ways to promote our tourism through sports, let me assure you of SWASAL full support in ensuring Sierra Leone does have a vibrant sports tourism industry that will open for more investment and talents exposure.”

In reply, the Minister of Tourism and Culture, Mrs. Memunatu Pratt said she was pleased to receive the SWASAL executive adding that she is ready to work with the sports journalist body in the new direction to give Sierra Leone tourism a new look.

“This is a perfect time for us to get something started and to promote the country’s tourism.  We should consider the sports that will give our tourism industry the face we want,” the determined Tourism minister said.

The Minister further suggested a public discussion on sports, tourism, and health is part of her plans as she thanked the SWASAL executive for such a move.

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