Airtel launches cash express promotion
Leading telecommunications company, Airtel yesterday launched the Cash Express/SMS Trivia promotion at their headquarter office at Hill Station in Freetown.
Describing the promotion as a highly encouraging package, Head of Corporate Affairs, Madam June Rose Johnson, said the promotion is an interesting one that will captivate the minds of their valued customers.
In his keynote address, Mr. Keith Tukei, Commercial Director, said that the promo will bring smiles to the faces of subscribers.
The promotion which will be run for 90 days offers questions to customers on varied topics based on Sierra Leone and other areas including music, football etc., and has the primary focus to give customers an opportunity to win a daily prize of Le 1million, a weekly prize of Le 5million, and a grand prize of Le 50million.
Assistant Usage and Retention Manager Mohamed Kuyateh said that Airtel has been touching the lives of Sierra Leoneans. This promo is much similar to the 4040 promo. The difference between 4040 and Cash Express is that Cash Express starts with a registration phase.
To participate in the Cash Express promotion, Airtel subscribers are required to send “START” to 2121. There is no charge for registering for the contest. Customers receive an SMS with instructions to send PLAY to 2020 to start playing the game. Once that is done, members can start answering the questions by responding to the SMS sent from 2020. Each SMS sent to 2020 will cost 23 units and each SMS sent to 2121 is free of charge. Customers are informed about their accrued points each time they answer a question from 2020.
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