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AYV staff orientation ends

AYV staff orientation ends

Africa Young Voices Group of Companies (AYV) has ended a two-day orientation training for members of staff at the Harry Yansanneh Memorial Hall, SLAJ Headquarters, 56 Campbell Street, Freetown.

According to AYV Managing Director, Ahmed Sahid Nasralla, the purpose of the training was to enhance the capacity of the company’s staff “to meet the increasing demands of a very competitive media landscape in Sierra Leone”.

“I hope we will all take advantage of this opportunity and learn the necessary skills to enhance the quality of our products. As management, we will ensure that we keep our staff up to date with the changing nature of media work through periodic in-house training,” said Nasralla.

The training workshop, whose participants consisted of staff of the various departments under AYV (AYV Newspaper, Ariogbo Newspaper, AYV Monthly Magazine and AYV Radio), was facilitated by Mr. Isaac Massaquoi – Head of Mass Communications Department, Fourah Bay College; Mr. Joshua Nicol – a lecturer of the same department; and Steve Douglas of Journalists for Human Rights.

The Director of AYV Radio, Mrs. Fatmata Kamara-Jalloh and AYV Head of Corporate Affairs, Mr. Mucktar Tejan Cole also facilitated in hands on training, especially for the radio staff.

The training covers broadcasting and radio formatting, radio discussion programmes, phone-in programmes, interviewing, communications skills, election reporting and electoral code, as well as basic ethical considerations.

Making a statement as head of AYV Radio and declaring the training open, Mrs. Kamara-Jalloh noted that FM 88.4, though news on the airwaves, was the best. She said AYV Radio was established to represent the voice of the young generation.

Mrs. Kamara-Jalloh said AYV Radio was a private, independent, and a non-political commercial radio station that would seek the truth and report fairly, with integrity and independence.

Furthermore, she promised that AYV Radio would provide its audience the very best in radio broadcasting, adding that they have already lined up series of interesting and educative  programs for listeners, including in-depth news reports  and analyses and sports and would target all sectors of society and shades of opinions.

AYV Radio is currently on test transmission but is expected to be officially launched next month.

Statement by AYV Managing Director, Ahmed Sahid Nasralla, at the opening session of a two-day orientation training workshop for all AYV staff at The Harry Hassan Yansanneh Memorial Hall, SLAJ Headquarters, 56 Campbell Street, Freetown, on 21st March, 2012 at 9:30am.

Nasralla, Managing Director of AYV Group of Companies

Good morning everyone.

On behalf of the Management and Staff and Board of Directors of AYV Group of Companies, let me welcome you to this opening ceremony of a two-day training Workshop for our entire staff.

By way of formal introduction, especially for members of the press, Africa Young Voices Group of Companies (AYV) is a legally registered conglomerate of media establishments with the primary objective to give space to young people to freely, but responsibly, express themselves and to develop their potentials.

AYV Group of Companies, for now, consists of: AYV Newspaper, Ariogbo Newspaper, AYV Monthly Magazine and AYV Radio 88.4 FM.

Upcoming departments include: AYV TV, AYV Films, AYV Music Studio, AYV Printing Press and AYV Youth Advocacy Desk.

And there could be more depending on the initiative, commitment and handwork of the current crop of staff and management and the vision of the owner and Board of Directors.

But even at this early stage, there has never been such a huge private sector investment in the media in Sierra Leone. And for this we want to thank and appreciate the owner, popular Youth Ambassador Mr. Anthony Navo Jnr. for daring to invest in a sector that is faced with a lot of technical and economic challenges, and for providing employment opportunities for young people and for professionals like us who still believe in the Sierra Leone media.

Our aim is to develop and promote youth programmes in Sierra Leone, and even in the Diaspora, through media advocacy and entertainment in order to build a more skilled youth population and, by extension, a vibrant nation.

Young people are at the heart of everything we do as a company, because we believe they are the future. The strength or weakness of any nation lies in the strength or weakness of her young population. That is why this training is very important to us as a company. We want to build the capacity of our staff to meet the demands of a very competitive and changing media landscape in Sierra Leone.

The facilitators we have lined up for this training workshop are academics and professionals with a wealth of experience in the areas we are investing in, and through whose careful tutorship some of us went through at the University of Sierra Leone.

We hope we will all take advantage of this opportunity and learn the necessary skills to enhance the quality of our products. As management, we will ensure that we keep our staff up to date with the changing nature of media work through periodic in-house training.

I thank you all and I wish the participants a wonderful workshop.

By Femi Coker & Alhassan Bah

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