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Zain’s beach cleaning creates employment opportunities for youths

Zain’s beach cleaning creates employment opportunities for youths

A resident at the Aberdeen community has branded Zain as the best for the fact that they (Zain) are being very much responsive to the needs of their community and Sierra Leone as a whole and claimed that their partnership with Tourist Board is yielding good fruits. Mohamed Bah, a tailor at Aberdeen made this disclosure while witnessing the routine weekly cleaning of the Lumley – Aberdeen beach on Sunday, 17th October 2010.

Zain Sierra Leone, in collaboration with the Ministry of Tourism and Culture through the National Tourist Board, launched an Environmental Initiative over a forth-night ago. This initiative proposed by Zain was geared towards keeping our beaches clean and this was a clear indication of Zain’s Corporate Social Responsibilities targeting the right social issue in the capital.

This cleaning process has continued every Sunday since it was commenced. The initiative has granted youths around the community with constant job opportunities and has stimulated a sense of belonging to their community.

At the launching ceremony of the initiative, the Head of Corporate Affairs & Communications, Kelvin Kellie, said the exercise was a continued expression of their unchallenging Corporate Social Responsibility as they believe in giving back to the people. He said: “Zain is sensitive to the needs of the community that is why we always respond to the needs of communities where we operate.”

Zain's beach cleaning effort

Kelvin Kellie said the beaches lacked any proper form of sanitation in the past and as a result, the ocean had drifted garbage from afar and deposited it at the edge of the beach, which he said had always created an ugly scene and a daunting task for the National Tourist board.

In his statement to signify the launch of the initiative, the Honourable Minister of Tourism and Culture, Hindolo Trye said Sierra Leoneans need to be part of Zain for their timely interventions in helping different sectors of the country called on other companies to emulate Zain.

According to Ted Sauti-Phiri, Zain’s Managing Director “We are being highly environmentally focused and one of the ways we have shown is our weekly beach cleaning session. This not only helps to preserve our environment, but sets an example for others to follow as the aim of this exercise is not only to keep the beach clean for our guests and others, but to raise awareness of the importance of our habitat.”

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